This is what's hurting FC Cincinnati's MLS chances

What is a media market?

A media market is simply a region where the population can receive the same television offerings. They can coincide or overlap with one or more metropolitan areas, though rural regions with few significant population centers can also be designated as markets. Conversely, very large metropolitan areas can sometimes be subdivided into multiple segments. Market regions may overlap, meaning that people residing on the edge of one media market may be able to receive content from other nearby markets. They are widely used audience measurements, which are compiled in the United States by Nielsen Media Research.

How big is Cincinnati's media market?

Cincinnati currently ranks #36 on newsgeneration.com's "Top 100 Media Markets Across the Nation". Comparably, there are nine other cities that are also up for MLS expansion bids: Charlotte (#22), Detroit (#13), Indianapolis (#27), Nashville (#29), Phoenix (#12), Raleigh-Durham (#25), Sacramento (#20), San Antonio (#32), San Diego (#28), St. Louis (#21), and Tampa Bay-St. Petersburg (#11). As you can tell by looking at the numbers, Cincinnati ranks DEAD last out of all 10 bids.

Why is the media market important?

Money is everything. To put the market importance in perspective, the New York Knicks are the most valuable team in the entire NBA, worth just over $3 billion. The New York market (team revenue per fan) for them is worth about 42% of that revenue or $1.456 billion. Likewise, though on a smaller scale, the market percentage compared to total revenue is about the same. Market size is a huge part of revenue for any sports team and soccer is not excluded from this. 


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